Wavemaker | Senior Precision Planner

Wavemaker | Senior Precision Planner

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Job Description

Position at Wavemaker
Reporting of the role
This role reports to the Precision Planning Group Head for Wavemaker Philippines.
Overview of the Job
As a Senior Precision Planner, you will have the responsibility to manage the business need of the accounts that will be assigned to you. You will also have the responsibility to drive business development for both existing and potential clients of the agency.
3 Best Things About the Job:
  • Puts you at the forefront of digital advertising and digital measurement
  • Opportunity to hone digital skills and knowledge across the spectrum of digital channels/platforms, through interacting and learning from our different digital specialists
  • Opportunity to learn the ins and outs of how a digital campaign is successfully planned, implemented, and measured

Measures of Success

In three months:
  • Mastered client management skills, delivering superior service and output for accounts handled
  • Learned the basic media planning and optimization and analytics skills
  • Managed to handle projects/executions independently
  • Achieved a clear grasp of the ins and outs of the accounts handled
  • Established a good working relationship with key stakeholders (internal and client teams)
  • Proposed process improvements as needed

In six months:
  • Identified new opportunity to grow business handled
  • Mapped out the relevant account playbooks to ensure that handling of the accounts is of a good standard
  • Set internal KPIs for accounts managed
  • Have full accountability on the revenue targets set for your accounts

In twelve months:
  • Have majorly contributed to the successful launch of the brands handled
  • Achieved 100% of revenue targets set for your accounts
  • Proposed and acquired new sources of revenue to help achieve the annual targets of the Interaction team.

  1. The primary point of contact for account assignments
    • Acquires understands/processes, and cascades briefs received from clients
    • Works with strategists and specialists to ensure that the output of the agency meet or exceed client expectations
    • Presents defend, or justifies, alongside strategists and specialists, the output of the agency
    • Drives and captures agreements during meetings
    • Ensures that smooth relationship is maintained with the different stakeholders of the assigned accounts
  2. Senior Precision Planner who ensures that deliverables for clients are met on time, in scope, and within agreed upon costs:
    • Manages projects pre, during, and after campaign
    • Ensures that hours rendered by the team members are compensated for
    • Diligently monitors achievement of revenue targets and account receivables/payables
    • Performs administrative work, as required, to manage the business.
  3. Looks after the interests of the account
    • Has an excellent understanding of the accounts/brands being handled
    • Has a good grasp of the competitive landscape where the accounts/brands are playing in
    • Diligently studies the consumer and digital landscape relevant to the business of the assigned accounts/brands
    • Proactively shares 'opportunities to win' to assigned accounts/brands
  4. Looks after the interests of the agency
    • Spots opportunities for business growth
    • Protects agency intellectual property for services rendered
    • Ensures smooth relationship between the agency and client
    • Goes the 'extra mile' to deliver the expectations of clients

More about Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by:
  • deep knowledge we have of our client's business
  • confidence to challenge what's gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP's global media investment management company. Discover more on,,and
About the Philippines
In recent years, the Philippines has emerged as one of the fastest-growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating 'an unprecedented period of macro-economic buoyancy and political stability', spurring both domestic and international business growth. It is also one of the largest and fastest-growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.
With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines internet population is forecasted to be 73%. Coupled with the Philippines vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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About GroupM

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