We are seeking a talented SEO Marketing Specialist to join our marketing team and work along side our Content Marketing Specialist. They will be responsible for identifying and executing opportunities to improve our company's and our content's search rank for key words, phrases and terms.Job Description
. Manage both our on-page and off-page SEO for the company, presenting opportunities to the business to improve. On-page includes keywords, optimising the meta descriptions, HTML code, title tags and alt tags whilst taking into consideration things like overall content quality, page performance and content structure. Off-Page includes backlinks from other sites, promotion methods, taking into account the amount of exposure something gets on social media for example. . Collaborate with the Content Marketing Specialist, Sales and Marketing Coordinator and other key relevant stakeholders to create high-quality content around important, relevant terms.
. Manage and improve organic search engine performance and goal-setting based on Click through rates, traffic and conversions.
. Set up and maintain tracking systems to monitor content activities, engagement and outcomes.
. Stay up to date with the latest trends and changes with SEO and major search engines.
. Attend and participate in regular weekly, monthly and quarterly review meetings - making recommendations on your findings and performance.
. Bachelor degree preferably Marketing and or Business Administration with 2+ years
experience in a marketing role
. Thorough knowledge of search ranking and optimisation factors and key algorithm updates
. Proficiency in web analytics software and keyword tools
. Experience with data-driven SEO analysis and optimisation
Highly desirable attributes
. Excellent verbal and written English communication skills
. Proactive, highly motivated and flexible
. Highly organised and attention to detail
. Experienced with MS Office including Word, Excel, and Outlook
. Experience working with Western companies