SEO & PPC Specialist

SEO & PPC Specialist

HCM Nexus Consulting Inc
2-5 years
Not Specified

Job Description

Job description:
• Collaborate with content marketing and blog contributors for keyword and competitor research to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Stay up-to-date with the latest trends and changes with SEO and major search engines.
• Setup, manage and optimize our PPC campaigns on our paid channels including but not limited to Google, Facebook, LinkedIn and Capterra
• Measure and report our performance using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Collaborate with Marketing team to improve our landing pages and increse conversions

Requirements:
• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, and social network advertising (Facebook, LinkedIn, Twitter).
• Experience handling marketing budgets and forecasting/reporting results.
• Experience with data-driven SEO analysis, health status and optimization with Google Search Console.
• Proficiency in web analytics tools like Google Analytics and keyword tools like Ahrefs
• Basic knowledge of front-end web development (HTML, PHP)
• Thorough knowledge of search ranking and optimization factors and key algorithm updates.
• Experience from a SaaS company is a plus.

Job Details

Employment Types:

Industry:

Other

Function:

IT

Skills:

Education:

HCM Nexus

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