SEO and PPC Specialist

SEO and PPC Specialist

Microsourcing Philippines Inc
1-10 years
Not Specified

Job Description

SEO/PPC Specialist
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all PPC campaigns on Google, Yahoo and Bing in order to maximize ROI.
  • Optimizing website copy and landing pages for SEO purposes
  • Performing keyword optimization as well as ongoing keyword discovery and expansion
  • Researching and implementing SEO recommendations for content optimization\
  • Identifying key SEO KPIs
  • Recommending changes to the website’s layout, architecture, linking, content and other similar factors for improving SEO positions of target keywords
  • Identifying problems and deficiency and implement solutions in a timely manner
  • Working with web developers and marketing teams to properly implement SEO best practices
  • Staying up to date with the latest SEO and digital marketing latest trends and best practices
  • Researching and analyzing competitors’ advert links
  • Developing and implementing effective link building strategies
  • Launching PPC campaigns and Managing/optimizing campaign expenses, estimating costs, reconciling discrepancies and monitoring budget
  • Monitoring budget and adjusting bids to gain better ROI
  • Involving in keyword selection and audience targeting
  • Monitoring redirects, click rate, bounce rate, and other KPIs
  • Produce reports for management
  • At least a Bachelor’s degree in Marketing, Mass Communication At least 2 years experience as an SEO Specialist
  • Proven experience/success in managing SEM and PPC campaigns on various search engines (e.g., Google, Bing, Yahoo)
  • Experience with a content management system (e.g., Shopify)
  • Experience with online analytics tools (e.g., Google Analytics, WebTrends etc.) Sound knowledge of digital marketing techniques (e.g., customer acquisition, performance marketing and conversion)
  • Amenable to work in Mall of Asia, Pasay City

MicroSourcing Philippines Inc, is one of the leading outsourcing solutions providers in the Philippines. We specialize in setting up offshore operations for foreign clients who operate in a wide variety of industries all over the world. Our offices are located in the Eastwood City Cyberpark, Mall of Asia Complex, Bonifacio Global City, Ortigas and Cebu IT Park and form the perfect professional environment from which we can run our various projects. MicroSourcing is a fast moving and flexible company with a great international management team.

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Functions : IT, Analytics/Business Intelligence

Industries : ITES/BPO

Skills/Roles I hire for: Technical

level Hiring For: Junior Level, Mid Level, High Level, Top Management

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