Senior SEM / PPC Specialists

Senior SEM / PPC Specialists

Microsourcing Philippines Inc
3-13 years
81000 - 135000 PHP

Job Description

SEO/PPC Specialist
You will be responsible for managing all SEM activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all PPC campaigns on Google.

  • Set up and manage Google Ads campaigns which include PPC Search, Display, and Shopping.
  • Identify, measure, and analyze opportunities to boost sales volume based on campaign and ad group performance.
  • Apply insights from data to optimize PPC campaigns, manage budgets and bids, A/B test keyword strategies, and optimize traffic from Google to Amazon
  • Perform rank and keyword research and analysis to drive competitive advantage.
  • Test different targets, match types, and bidding strategies to identify best ad settings by product type

  • Minimum of 3 years of experience in creating advertising campaigns and bid management in SEM (Amazon Ads, Google Ad Manager, Facebook Ads, etc.)
  • Strong attention to detail, with the ability to document, track, and maintain growing pools of ads and ad groups
  • Comfortable with MS Excel and Google Sheets
  • Demonstrated ability to increase sales as a direct result of SEM (campaigns covering upwards of $100K in monthly spend)
  • Proven track record in optimizing Marketing campaigns to improve CTR and/or conversion rate
  • Self-motivated and Data Driven, expert level Excel skills a plus
  • Amazon Ads or Google Analytics certified a plus
  • Must be willing to work in Eastwood on a night shift schedule

MicroSourcing Philippines Inc, is one of the leading outsourcing solutions providers in the Philippines. We specialize in setting up offshore operations for foreign clients who operate in a wide variety of industries all over the world. Our offices are located in the Eastwood City Cyberpark, Mall of Asia Complex, Bonifacio Global City, Ortigas and Cebu IT Park and form the perfect professional environment from which we can run our various projects. MicroSourcing is a fast moving and flexible company with a great international management team.

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