Search Engine Marketing (SEM) Specialist | Eastwood

Search Engine Marketing (SEM) Specialist | Eastwood

Microsourcing Philippines Inc
Other - Philippines
2 - 5 Years
Not Specified

Job Description

We're a rapidly growing Australian brand established in 2015. We sell exclusively online through our website, and love being on the cutting-edge of a modern brand.

Due to our growth, we're looking to hire a world-class Search Engine Marketing (SEM) Specialist.

Why will you love working with us
1. We're a small team. You won't be a cog in the machine-like large organizations.
2. We value working with positive, self-directed, respectful people.
3. Get stuff done: minimal meetings, focus only on what matters.
4. Real work-life balance: do work you can be proud of during business hours and go home.
5. Make something you're proud of: help us build an iconic worldwide brand.
6. Get paid well.
Position Summary
Being an eCommerce only brand, SEM is crucial to our success and growth. We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers. You will report directly to our CMO who is a world-class marketer and one of our co-founders.
Skills We're Looking For

• You will be 80% analytical, 20% creative. We want someone with strong mathematical skills.
• You will love problem-solving and understanding SEM on a deep level.
• You will love deep learning. We will pay for almost any course you want to do on SEM and marketing in general.
• You will be able to work independently, but also able to communicate complex ideas well.
Responsibilities
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyze competitor advertising links.




Requirements

• Proven SEM experience and success managing PPC campaigns across Google and Bing.
• Well-versed in performance marketing, conversion, and online customer acquisition.
• Up-to-date with the latest trends and best practices in search engine marketing.
• In-depth experience with bid management tools.
• Experience with website analytics tools (e.g, Google Analytics).
• Strong analytical skills and experience generating SEM reports.
• Familiarity with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• BS/MS degree in Marketing or a quantitative, test-driven field
• Ecommerce experience a plus.
What's in it for you

• Opportunity to be part of a pioneer team here in Manila
• HMO coverage on day 1 from one of the country's leading healthcare provider
• Group Life Insurance
You might be what we are looking for!
*WE PROCESS CANDIDATES REMOTELY. Interested applicants may apply to this job posting.

MicroSourcing Philippines Inc, is one of the leading outsourcing solutions providers in the Philippines. We specialize in setting up offshore operations for foreign clients who operate in a wide variety of industries all over the world. Our offices are located in the Eastwood City Cyberpark, Mall of Asia Complex, Bonifacio Global City, Ortigas and Cebu IT Park and form the perfect professional environment from which we can run our various projects. MicroSourcing is a fast moving and flexible company with a great international management team.

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