Regional Head of Content and PR

Regional Head of Content and PR

Ben Edictio Search
Metro Manila / NCR
5 - 15 Years
Not Specified

Job Description

Key responsibilities:

Lead content efforts:
Ensures that all the business’s narratives and message are in support of the content strategies and editorial decisions that he formulates along with the Marketing VP, and key stakeholders.
Oversees the development and management of the content style guides, as well as the overall expression of the business’s corporate identity in the content it puts out.
Develop a content marketing strategy to:
○ Build brand awareness and credibility for the company
○ Increase user engagement in SwipeRx
○ Increase no. of transactions and MAU from SwipeRx marketplace
○ Generate leads behind content tailored for our clients
Work closely with internal stakeholders (marketing product team, CRM specialist, community leader and head of Marketing) in developing the necessary content to support business needs: Commercial content, Product related content and Corporate content
Help drive adoption with marketing team
Collect, analyse and interpret content consumption patterns and behaviour
Prepare monthly business reports around content performance and insights
Map content and build personas around our entertainment customer base
Build/manage and mentor a high performing team of writers to support business needs.
Plays an active role in research and in this capacity, he formulates questionnaires and surveys, gathers information from key industry figures in an attempt to determine the validity of proposed topics and themes for the business’s content
Oversees all the content put out by the business to the media through, direct mail, email, interviews, collateral, speeches, recorded messages, newsletters and so forth Lead PR efforts:
Lead all PR efforts on corporate, product, management, and organizational news
Develop the regional PR strategy together with the PR agency to ensure we convey the same brand reputation and image across the region
Coordinate the development of all concepts, content, and media responses, and support local teams to successfully implement them
Use your networking and negotiation skills to pitch ongoing media updates in international business and tech media to elevate our brand image and brand awareness
Work with the PR agency to craft highly engaging stories to ensure brand awareness and recognition among our clients, users, and investors
Advise on content, media outreach, events, interviews, crisis management and help them grow their portfolio of journalists
Collaborate closely with senior leaders and management regarding their public communication and secure interviews through gripping angles
People Management:
Build your team to meet business objectives.
Define and track SMART objectives for each team member, regular 1-1 and performance assessment carried out in exemplary fashion
Bring the best out of each writer while ensuring high productivity of the team
Career pathing of team members, using feedback and praise to focus on their strengths
Lead by example, set the bar in terms of work ethics, integrity, attitude, and output
Assist recruitment for hiring needs and define staffing organization needs, when needed

Requirements:
Experience in developing content marketing for different channels and formats (including social media, email, blog articles, in app notifications, etc)
5+ years in PR/Communications, with a solid corporate and crisis communication background, preferably at an agency Min 10 years of experience in content strategy, management, and performance assessment
Min 7 years of experience writing for the healthcare industry and 5 years for the tech industry
You have successfully completed your studies in the field of communication or journalism
You have a strong network of journalists focused on the tech and startup space at major international business and tech media
You have superb media networking and negotiation skills
You are passionate and curious about all aspects of communications and know how to tell a compelling story
You have a keen understanding of media and the news cycle with proven success achieving coverage across different media segments
You are a creative thinker and use this to your advantage when securing coverage
You have experience managing PR agencies, writers, and freelancers
You have strong organizational skills, are results-driven and detail-oriented with the ability to multi-task and manage priorities
You are self-motivated, target oriented, resilient, and tenacious
You are an exceptional communicator with written and oral communications skills in English. Any other languages are a plus
You are a team player and have experience managing a team Ability to work under pressure and tight deadline

Ben Edictio
Connecting talents to BEtter opportunities…

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