Media Analyst

Media Analyst

M2.0 Communications Inc
Metro Manila / NCR
2 - 6 Years
24231 - 33655 PHP

Job Description

Job Description :
Media analysts generate media evaluation reports that enable clients to assess the overall effectiveness of their campaign strategies. Media analysts make extensive use of qualitative and quantitative research tools including Sysomos, Meltwater, and Media Meter to capture offline and online news, as well as social media sentiment. The data is then used to support key insights that can help clients improve their marketing and communications campaigns.
Core responsibilities:

  • Tracking news releases, broadcast coverage, and social media mentions on a daily basis using media intelligence and social listening tools
  • Summarizing client stories and mentions, and determining whether they have a positive, negative, or neutral impact on clients
  • Interpreting multiple media data and preparing reports in slide format
  • Presenting data and insights to clients
  • Collaborating with media monitoring partners to develop more effective tools for research and analysis
  • Developing more effective reports that provide clients with a clear overview of their media presence and campaign performance
Minimum Qualifications :
  • A degree or background in journalism, media studies, marketing, psychology, or similar fields
  • Strong English communication skills
  • Strong research and analytical skills
  • Attention to detail
  • Enjoys working with a team
  • Perks and Benefits
Life Insurance Life Insurance Description: Medical / Health Insurance Medical / Health Insurance
Required Skills
  • Analyzing Data
  • Mathematics
  • Research and Development
  • Attention to Detail
  • Reading Comprehension
  • Critical Thinking
  • Data Analysis

M2.0 Communications specializes in business, technology and lifestyle communication, with emphasis on public relations, stakeholder management and digital communication. We focus on public relations, social media marketing and media analytics, and pride ourselves as experts in earned media communication.

Starting with one employee in 2003, M2.0 now has a total of around 50 full-time staffers composed of a dozen manager/director level employees and more than 40 specialists. During this time, the company came to work with dozens of national and international brands including Intel, Dell, Carrier, Bank of the Philippine Islands. Currently, we work with brands including UNICEF, Philips, OPPO, Del Monte, Bayo and the Government of the Philippines.

M2.0's differentiation lies in the robust support offered by its different service units, as well as its knowledge and experience in stakeholder management, technology and business PR. The agency also offers a unique media monitoring service that is currently one of the most responsive and comprehensive in the Philippines today.

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