Own the Corporate Branding.
Create strategies and executions that improve the visibility of the brand.
Brand Value proposition ownership.
Driving Customer Segmentation
Develop Segmentation strategies and executions.
Segment specific metrics and deliverables.
Align the organisations around key segments.
Understand key deliverables and performance of the segment.
Customer Centric Campaigns
Driving thought leadership
Tracking metrics for all Marketing activities.
Manage website and all company social pages.
Manage Customer Journey
Customer engagement collaterals
Customer onboarding visuals and aids
Customer instructions and help collaterals.