Group Brand Manager- Medical Equipment Company

Group Brand Manager- Medical Equipment Company

Bershaw Consultancy
Metro Manila / NCR
10-11 years
Not Specified

Job Description

1. Proven working experience in marketing, preferably in the healthcare industry – with at least 10 years experience in a supervisory or managerial capacity.
2. An MBA is an advantage, but not necessary.
3. A technical background in the hospital industry is preferred.
4. Proficient in MS office applications.
5. Willing to be assigned in Pasig/QC area.

1. Obtains and analyzes information about the market
2. Works collaboratively with other departments on behalf of the Principal
3. Manages and implements change as necessary
4. Formulates and leads execution of marketing strategies and action plans
5. Manages the brand – establishes its positioning and evaluates performance
6. Develops and delivers integrated marketing communications
7. Innovates value propositions leveraging on the brand’s and Company’s unique value proposition
8. Monitors the effectiveness of the marketing plan
9. Articulates the desired customer experience
10. Multi-tasks
11. Develops talents required for the delivery of departmental objectives


1. Assesses implementation and methods utilized, channels and sources of market research covering, but not limited to the following areas- current industry innovations and market requirements as well a technology updates and current products.
2. Analyzes customer buying habits in relation to product capability and aligns these to customer segments.
Reviews current market segments and assesses market share against business goals. Works with the Sales business units in categorizing accounts to determine marketing strategy.
3. Evaluates new market-related opportunities through periodic fieldwork, working with the Sales business units, leveraging on the Company’s unique value proposition, to develop new markets or new products within the business unit.
4. Consolidates industry innovations, technology updates and market requirements into potential product offerings.
5. Monitors the competitive landscape, including both direct and indirect competitors, and updates the competitive profile matrix relevant to current and future market plans.
6. Follows through applicable sales leads through market coverage and maintaining close interactions with, but not limited to, end-users, technical specialists and certain key decision makers.
7. Ensures timely update of sales funnels in collaboration with the sales business units.
8. Reviews and consolidates integrated marketing communications plans such as product information, product introductions, promotions etc; which includes collaboration with principals and/or their representatives.
9. Analyzes impact of product demonstrations and product scripts in relation to demand creation action plans as reflected in sales funnels or ongoing projects.
10. Assesses and seeks final approval to the marketing plan.
11. Evaluates impact of the marketing plan according to agreed pricing, promotions and distribution strategies.
12. Determines product life cycle alignment to sales strategies- makes product (including product inventory management), pricing, promotions and distribution decisions accordingly.
13. Reviews results related to sales and operations planning both on quantitative and qualitative basis; endorses final purchasing and inventory plans.
14. Conducts win/loss analysis against marketing programs, product launch as well as all bid opportunities that may have been participated in, based on business unit goals.
15. Assesses need for conduct of product training across all segments – makes decisions regarding scheduling of product and applications specialists for product demos and technical training.
16. Analyzes and makes decisions regarding customer segment profit and loss.

Bershaw Consultancy has been providing an efficient, effective, and enjoyable staffing experience to job-seekers and employers since 2012. We know that a resume is important, but it’s also just a piece of paper. Our job as consultants is to understand the needs of the employers and job seekers to help bring together the perfect match in expertise, skill, and personality.

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