GDS CBS - MBA_Digital_CM_Senior Associate_Oceania

GDS CBS - MBA_Digital_CM_Senior Associate_Oceania

EYA GTH Manila Inc
9-12 years
Not Specified

Job Description

Your Key Responsibilities
  • Campaign management: Combine knowledge of project management, marketing tactics, the EY business and our customer base in order to create and maintain project plans for BMC's most critical multi-channel (client deliverables, ads, social media, etc.) thematic campaigns and other social media campaigns.
    • Set up project and governance structure: Determine available time, budget, and resources for each program, and track its status, in order to help your team meet deadlines and achieve their set goals.
    • Manage resources involved in campaign delivery (Global Delivery Services, third-party vendors, etc.) to achieve desired results.
    • Hold stakeholders accountable to tasks and deadlines.
  • Social media: Collaborate with the design team on social media advertising artwork to ensure that it is compelling and meets brand standards, communicate with stakeholders on timelines and status, post on social media through a unified platform and report on campaign performance.
  • Web presence: Update web pages and promotional spots using our content management system and track performance.
  • Communication: Manage relationships with key stakeholders within BMC, and across geographies and functions (Business development, Markets, Talent, Finance, etc.). Conduct regular meetings with your team, present progress reports, and analyze the results of completed campaigns.
  • Budgeting: Manage overall and campaign specific budgets, including organizing invoicing, tracking spends in Excel and advising on any deviations from plan.
  • Campaign optimization and reporting: Support and advance continuous ad campaign optimization efforts including analyzing campaign results, gleaning insights for future testing. Create status overview and performance reporting for BMC programs and projects for various executive stakeholders.
  • Ad hoc request management/execution: Support the BMC team in other administrative tasks related to programs.

Required skills
  • Campaign management skills and knowledge, hands-on marketing experience, organization and prioritization skills, and attention to detail. Ability to quickly build knowledge of the EY business, particularly the key priorities, structure, internal and external audience, core offerings and our clients issues and agendas across sectors and geographies globally.
  • Manage multiple campaigns/programs under tight deadlines and maintain attention to detail.
  • Outstanding written and oral communications, a generous aptitude to learn the organisation's pattern of communication and our client's motivation
  • 9+ years of total B2B marketing experience in professional services or similar industries
  • 4 years experience in end-to-end campaign management, from managing business requirement to implementation to analysis and all phases in between.
  • Proven ability to manage complex processes and/or projects at a global level
  • High level of networking, team building and stakeholder management skills
  • Strong analytical and critical thinking skills
  • Advanced knowledge in MS Office, including Excel (including developing pivot tables) and PowerPoint
  • Experience with Tableau, Adobe web platform, Adobe analytics/webtrends/Google analytics, Sprinklr/Hootsuite, Sysomos, any eMail marketing tool, Google Adwords,
  • Experience with digital marketing analytics including analyzing digital ad and social media performance
  • Ability to work as part of an agile team independent and showing flexibility during peak times
  • Team player with a knack to motivate the team to deliver programs within a stipulated timeframe
  • Ability to bridge any gap between the BMC expectations and the GDS capabilities
  • Develop and apply creative solutions to complex issues.
  • Assert own ideas, gain support and commitment from executive level stakeholders and mobilize others to take action.
  • Gather stakeholder feedback to generate meaningful, actionable information that helps drive change and campaign improvements.

  • Digital marketing experience
  • Experience of working within a B2B brand
  • Events Execution experience

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