Gamification Marketing Management

Gamification Marketing Management

5-8 years
Not Specified

Job Description

Job Description:
  • Take ownership of a cluster of games & features, with end-to-end accountability of setting and achieving of all the topline plans, goals, KPIs and targets
  • Solve strategic business challenges by developing marketing and commercial strategies aimed not only at driving user acquisition & retention as well as revenue for your games/features but also at how effective they are at impacting Shopee at large
  • Lead gamification initiatives such as developing new game formats, striking partnerships with other teams / external partners, launching new games/features, etc.
  • Analytical success: responsible for the qualitative & quantitative analysis of your games/features as well as the regular performance reporting & action plans for upper management
  • Responsible for the continual optimisation of the outputs of your team members and their development
  • Manage multiple stakeholders effectively such as Design, Campaign, Brand Marketing, Partnerships, Product teams as well as Regional teams

  • At least 5 years work experience in a Product or Marketing-related role or Game Management experience in Management Consulting or e-commerce is a plus
  • Preferably with people management experience
  • Strong stakeholder management
  • Excellent communication and project management skills with strong command of the English language (written and spoken)
  • Strong problem-solving and critical thinking skills
  • Result oriented with bias for hands-on execution
  • Strong analytical skills with MS Excel and other related programs

About Shopee

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