Digital Marketing Specialist

Digital Marketing Specialist

Microsourcing Philippines Inc
2-10 years
Not Specified

Job Description

MicroSourcing is looking for a Digital Marketing Executive to handle Paid Social and SEM campaigns! Our client is an Australian plant-powered nutrition program that specializes in creating superfood-packed meals.
Responsibilities:
  • Monitor content quality for Paid Social Advertising: online creatives, ad copies, landing pages.
  • Propose local initiatives and tests to improve performance
  • Evaluate SEM keywords quality and relevancy
  • Analyze big data sets to identify opportunities for your clients to improve media investments
  • Account budgeting and pacing
  • Support the performance marketing team to plan, execute and analyze all digital marketing activities including Paid Search, Display, Social, Video, and Mobile.
  • Build, maintain and analyze weekly/monthly performance reporting to share with the team
  • Ensure reports are 100% accurate and include detailed findings and insight
  • Coordinate and execute creative and ad copy test and learn plan for Paid Search, Display, and Social to improve CTR and CVR.
Qualifications:
  • 2-5 years of proven experience in Digital Marketing, specifically managing Paid Social and SEM campaigns
  • Good understanding of digital channel landscape, including hands-on experience in at least two of the following channels: SEM, SEO, Paid Social, Display, Video.
  • You have excellent communication and content writing skills (short & long form) in English
  • Experience with campaign tracking and tag management tools
  • Experience with Google Analytics & Google Marketing Platform
  • Temporary WFH but should be amenable to work in Eastwood site

MicroSourcing Philippines Inc, is one of the leading outsourcing solutions providers in the Philippines. We specialize in setting up offshore operations for foreign clients who operate in a wide variety of industries all over the world. Our offices are located in the Eastwood City Cyberpark, Mall of Asia Complex, Bonifacio Global City, Ortigas and Cebu IT Park and form the perfect professional environment from which we can run our various projects. MicroSourcing is a fast moving and flexible company with a great international management team.

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