Digital Marketing Specialist

Digital Marketing Specialist

Flat Planet Philippines Incorporated
Metro Manila / NCR
3 - 12 Years
Not Specified

Job Description

Why Flat Planet
• Makati
• Young, dynamic, fast growing international company
• Dayshift
ROLE: Digital Marketing Specialist

Job Description
Are you a smart and motivated Digital Marketing Professional with excellent analytical and technical skills If so, we have a full-time opportunity for you in our Marketing department. You will be mainly responsible for 1) developing and implementing digital media campaigns, 2) establishing, maintaining and improving the web presence of the company and its clients, and 3) managing online ads for lead acquisition and conversion. This position requires a combination of search engine marketing (SEO, PPC, Google AdWords and Analytics), social media marketing, and web development skills. Aside from having a deep technical understanding and proven experience, the candidate should also be result-driven, ambitious, organized, articulate, proactive.
If you are motivated by creating and implementing strategies that drive website and other digital platform performance, then this opportunity is for you!
Job Responsibilities
• Design and implement, digital media campaigns (SEO, PPC, SMM strategies) according to business goals, budgets, and other parameters
• Manage and optimize the existing internet marketing campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
• Conduct keyword research with CPC estimates and develop quality keyword portfolio
• Measure, track, analyze, and report on the performance of campaigns against KPIs, and provide recommendations for improvement
• Implement strategies to improve site traffic, keyword positions, and ad relevance
• Collaborate with the content development teams to create SEM-optimized content and marketing materials as needed
• Optimize existing content and ad copy for maximum competitive advantage
• Analyze consumer research to discover new opportunities for reaching and converting customers
• Publish and update content on various web properties, eCommerce platforms, marketplaces, and social media to drive company marketing strategy and goals.
• Develop comprehensive link building strategies from raw ideas into actionable, scalable campaigns
• Aside from on-page and off-page SEO, set up and maintain technical SEO on websites.
• Assist with customer management and communication regarding needs, rankings, and other customer-facing search marketing communications
• Performs various duties and special projects as needed.
• Degree in Marketing, Digital Communications or relevant degree and workplace experience
• 2+ years in a technical marketing position or a similar role with direct SEO/SEM/SMM responsibilities.
• Expert knowledge of SEO, SEM, SMM and Digital Marketing concepts.
• Extensive experience with Google Analytics, Google Ads (Adwords), Google Search Console, Bing Webmaster Tools, Microsoft Marketing (Bing Ads), Facebook Marketing. etc.
• Expert understanding of reporting and management platforms such as SEMrush, MOZ, Ahrefs, SEO PowerSuite and/or other SEO Tool-sets.
• Competency in Adobe Creative Cloud, Photoshop, Illustrator or similar image editing software is preferred.
• Motivated, trustworthy self-starter with a high degree of integrity and personal responsibility
• Excellent time management skills with ability to prioritize and handle multiple projects simultaneously
• Must have a strong desire and ability to expand, develop and master new marketing skill-sets and tools.
• Good communication skills to clearly communicate ideas and directions to colleagues
• A dedicated team player that confers with the team to resolve conflicts, prioritize needs, develop content criteria, or choose solutions
• Ability to thrive in a fast-paced environment
• High degree of independent judgment and ability to solve complex problems
• Sample portfolio of past work
• Must be willing to work in Makati City on ANZ time
• Google Adword, Analytics, SEO certified
• Bing Adword certified
• SEM Rush
• Facebook Certification
• Previous marketplace/e-commerce experience is a plus
• Web development skills (HTML/CSS)
• Experience in video productions and video advertising platforms

Established in 2010, Flat Planet is an Australian owned and managed virtual talent company, with offices in Sydney, Australia and Makati, Philippines. Our premium Makati office is on Ayala Avenue, 100 metres from the Philippine Stock Exchange.

We create high value jobs for skilled Filipinos in a range of roles. These can vary from accounting to graphic design, live chat to software development, customer service to transcription, tele-profiling to SEO Marketing, Executive Assistants and more.


Founded by two Australian executives with years of experience in providing world class outsourced business services to international markets. We started nearly seven years ago and now have close to 150 staff, across two offices in Makati. We are still rapidly growing and evolving due to the great work of all our staff. Their hard work to over-deliver to their respective foreign clients (spanning Australia, New Zealand, USA and UK) is what creates more opportunities for others, as they grow their teams in the Philippines and hire more staff. Everyone’s hard work across diverse high value roles was recognised by being a BRW Fast Starter in 2014, as well as winning the BRW Fast 100 awards in 2015 and 2016, making Flat Planet one of the top 100 fastest growing companies in Australia for three consecutive years.

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