Digital Marketing Manager

Digital Marketing Manager

AXA Group Operations Malaysia Sdn Bhd
Not Specified
Not Specified

Job Description



Full-time

MAIN PURPOSE
OF THE JOB:

Fully owns the marketing & sales funnel specifically for STP/online products with objective to grow online insurance sales.

KEY ACCOUNTABILITIES:


  • Design customer acquisition / customer engagement strategies leveraging digital marketing concepts for ecommerce business objectives

  • Manage full spectrum of Digital Marketing program execution from strategy definition to delivery, working with external and internal partners

  • Provide direction on content creation for owned campaigns and projects and for STP ecommerce-initiated campaigns, craft communication briefs with clear marketing objectives and KPIs

  • Manage campaigns for STP ecommerce Analyze the results and effectiveness of campaigns with the help of external agencies to deliver actionable insights and recommendations to deliver performance

  • Overall management and monitoring of the STP digital funnel

  • Define and manage marketing budgets with a clear view on allocation requirements across media, channel mix, platform requirements etc.

  • Drive and manage digital projects and initiatives to help deliver customer acquisition objectives on online sales and leads

  • Monitor reports, web analytics dashboards, budgets, campaign performance, ROI, and other channel metrics

  • Cross functional team management to ensure channel efficiency and optimization

  • Liaise with digital agencies, internal stakeholders, and suppliers to execute and successfully manage the campaigns

  • Liaise with internal stakeholders to ensure the proper development of digital assets to support campaigns

  • Identify trends and insights, and optimize spend and performance based on these insights



A global leader in insurance and investments, AXA takes care of 103 million lives in 64 countries worldwide. We actively invest in pioneering and personalized solutions to meet your ever-changing needs and exceed your expectations. In the Philippines, we are in partnership with Metrobank, one of the country%27s strongest banks.

Job Source : jobs.axa

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