Digital Marketing Director

Digital Marketing Director

AXA Group Operations Malaysia Sdn Bhd
Not Specified
Not Specified

Job Description



Digital Marketing Director is primarily responsible for the end-to-end online marketing activities including strategy, execution, monitoring, and performance, in order to achieve the e-commerce business objectives of generating online leads and growing online product sales. The scope also includes marketing activities with e-commerce partners.


  • Provide the necessary leadership for digital marketing strategies, campaign creation/development/execution to support e-commerce business goals

  • Lead and manage the digital marketing team develop digital marketing capabilities of AXA PH

  • Manage all relevant stakeholders in the entity (including senior management), and when needed AMO and Group

  • Be the entity&rsquos Subject Matter Expert (SME) for digital marketing

  • Develop and manage relations with external marketing partners, agencies, vendors, etc.

  • Develop and execute all the digital customer acquisition strategy for ecommerce including digital marketing and lead nurturing

  • Build the digital marketing roadmap to grow leads and product sales generated through digital channels, together with key stakeholders

  • Oversee the development and management of digital campaigns from design, execution, tracking and optimization

  • Oversee functions as digital media management, social media strategy and management, and lead nurturing strategy

  • Manage and monitor the overall digital funnel

  • Measure and report performance of all digital marketing campaigns, assess and iterate against goals and KPIs

  • Develop new and creative growth strategies through digital marketing

  • Manage the ecommerce marketing budget and optimize spend and allocation according to business objectives

  • Liaise with digital agencies, internal stakeholders, and suppliers to execute and successfully manage campaigns

  • Liaise with internal stakeholders to ensure the proper development of digital assets to support campaign


  • eCommerce, Partners

  • Retail Proposition, Product Management, Retail Distribution, HR/other business requestors

A global leader in insurance and investments, AXA takes care of 103 million lives in 64 countries worldwide. We actively invest in pioneering and personalized solutions to meet your ever-changing needs and exceed your expectations. In the Philippines, we are in partnership with Metrobank, one of the country%27s strongest banks.

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