Full-time
MAIN PURPOSE OF THE JOB
Digital Marketing Director is primarily responsible for the end-to-end online marketing activities including strategy, execution, monitoring, and performance, in order to achieve the e-commerce business objectives of generating online leads and growing online product sales. The scope also includes marketing activities with e-commerce partners.
KEY ACCOUNTABILITIES
- Provide the necessary leadership for digital marketing strategies, campaign creation/development/execution to support e-commerce business goals
- Lead and manage the digital marketing team develop digital marketing capabilities of AXA PH
- Manage all relevant stakeholders in the entity (including senior management), and when needed AMO and Group
- Be the entity&rsquos Subject Matter Expert (SME) for digital marketing
- Develop and manage relations with external marketing partners, agencies, vendors, etc.
- Develop and execute all the digital customer acquisition strategy for ecommerce including digital marketing and lead nurturing
- Build the digital marketing roadmap to grow leads and product sales generated through digital channels, together with key stakeholders
- Oversee the development and management of digital campaigns from design, execution, tracking and optimization
- Oversee functions as digital media management, social media strategy and management, and lead nurturing strategy
- Manage and monitor the overall digital funnel
- Measure and report performance of all digital marketing campaigns, assess and iterate against goals and KPIs
- Develop new and creative growth strategies through digital marketing
- Manage the ecommerce marketing budget and optimize spend and allocation according to business objectives
- Liaise with digital agencies, internal stakeholders, and suppliers to execute and successfully manage campaigns
- Liaise with internal stakeholders to ensure the proper development of digital assets to support campaign
KEY STAKEHOLDERS
- eCommerce, Partners
- Retail Proposition, Product Management, Retail Distribution, HR/other business requestors