Digital Marketing Associate

Digital Marketing Associate

Focus Global Inc.
Not Specified
Not Specified

Job Description

The Digital Marketing Associate will join the newly formed and agile Technology and Innovation Team at Focus Global Inc (FGI). This role will be responsible for extracting knowledge and insights from online data to help our business & marketing teams achieve specific online presence goals. They will have the opportunity to work with the brands on a variety of innovation, marketing, and e-commerce projects.

Key responsibilities:
  • Strategy & Direction
  • Assist multiple business units & stakeholders in developing a digital marketing strategy based on differing goals of a brand (ie increasing brand awareness vs optimizing for consumer loyalty and retention)
  • Keep up to date with the latest developments in digital marketing and continuously test and recommend new tools and techniques to further improve digital marketing performance
  • Generate more online traffic, leads, and engagement online
  • Implementation
    • Implement Google (Google Ads, Google Display Network, Youtube Ads) and Facebook/Instagram campaigns to achieve specific campaign objectives both via organize and paid methods
    • Monitor the company website, multiple brand websites, multiple brand social media accounts
    • Oversee execution from conception to implementation tracking.
  • Analysis & Recommendation
    • Analyze results and evaluate the ROI of different campaigns to make a recommendation for next steps
    • Create reports and provide insights on digital campaigns
    • Suggest and execute on experiments to further understand consumer behavior between different platforms and across different user groups

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