Digital Marketer
Job Description
Job Summary
Position Overview
The B2B Channel Marketing Coordinator position is integral for achieving marketing and sales goal projections
for revenue growth. The main objectives of this role include:
. Develop channel marketing programs to promote sales growth and revenue enhancement with
existing and new channel customers
. Lead existing strategies and help create new strategies to build upon brand awareness to grow product
distribution with our dealer network and retail network nationally and globally
. Partner collaboratively with leadership and the sales team to help articulate clear and consistent
messaging both written and conversationally with customers relative to brand awareness at retail
locations, tradeshows, etc.
. Ensure the messaging, the customer experience from sales, to channel partners, dealer network, and
ultimately the end user is consistent and relevant to achieving growth targetsJob Description
Responsibilities and Goals of this position include:
. Develop channel marketing programs for sales and margin growth
. Design and implement multi-channel marketing campaigns such as direct mail campaign, email
campaigns, marketing material, and promotions
. Develop marketing strategies for product launches and prepare schedule for various customer
campaigns.
. Collaborate with other marketing and sales team members
. Ensure that B2B channel marketing efforts ultimately drive in sales leads for the sales team
. Supervise marketing team to plan and conduct campaigns, trade shows and other promotional events
. Work collaboratively with sales team and leadership to provide materials and talking points that reflect
the appropriate branding guidelines
. Design marketing presentations for customers and prepare communication for various agencies
. Develop and maintain strong relationships with customers, leadership teams, etc. to promote brand
quality and awareness
. Analyze data and feedback relative to marketing programs to keep marketing initiatives and programs
fresh and up to date
Background and Experience:
. Minimum three years experience in marketing with a focus on channel marketing - ie. event
coordination, consumer brand coordinator, retail marketing Coordinator, etc.
. BA in marketing or communications or related field
. Experience in marketing consumer products through retail chain and/or dealer networks required
. Excellent communication skills both verbal and written
. Excellent writing ability relative to targeted brand development, marketing materials, etc.
. Excellent technical/computer skills - Microsoft Word, Excel, PowerPoint and CRM or database
management
. Process driven with strong analytical skills
. We're looking for someone who's both data-driven and great at building relationships
. Strong interpersonal skills for developing and nurturing a variety of relationships from internal to
external customers
. Experience in overseeing successful inbound and outbound marketing campaigns
. Working with agencies
. A strong team player who's had experience working with internal and external teams
Qualifications:
Responsibilities and Goals of this position include:
. Develop channel marketing programs for sales and margin growth
. Design and implement multi-channel marketing campaigns such as direct mail campaign, email
campaigns, marketing material, and promotions
. Develop marketing strategies for product launches and prepare schedule for various customer
campaigns.
. Collaborate with other marketing and sales team members
. Ensure that B2B channel marketing efforts ultimately drive in sales leads for the sales team
. Supervise marketing team to plan and conduct campaigns, trade shows and other promotional events
. Work collaboratively with sales team and leadership to provide materials and talking points that reflect
the appropriate branding guidelines
. Design marketing presentations for customers and prepare communication for various agencies
. Develop and maintain strong relationships with customers, leadership teams, etc. to promote brand
quality and awareness
. Analyze data and feedback relative to marketing programs to keep marketing initiatives and programs
fresh and up to date
Background and Experience:
. Minimum three years experience in marketing with a focus on channel marketing - ie. event
coordination, consumer brand coordinator, retail marketing Coordinator, etc.
. BA in marketing or communications or related field
. Experience in marketing consumer products through retail chain and/or dealer networks required
. Excellent communication skills both verbal and written
. Excellent writing ability relative to targeted brand development, marketing materials, etc.
. Excellent technical/computer skills - Microsoft Word, Excel, PowerPoint and CRM or database
management
. Process driven with strong analytical skills
. We're looking for someone who's both data-driven and great at building relationships
. Strong interpersonal skills for developing and nurturing a variety of relationships from internal to
external customers
. Experience in overseeing successful inbound and outbound marketing campaigns
. Working with agencies
. A strong team player who's had experience working with internal and external teams
Job Details
Employment Types:
Function:
Roles:
Job Source :
cloudstaff.zohorecruit.com
Similar Jobs
People Also Considered
Data Not Available
Career Advice to Find Better
-
Job Search Strategy
-
Interview Tips
-
Resume & Cover Letters
-
Salary Negotiation
Digital Marketing as a Long-Term Career Option
Feb 26, 2021
How to Get an Online Job in the Philippines
Nov 17, 2020
Dress Your Best for That Interview
Feb 27, 2020
The 10 Worst Mistakes Career Changers Make
Feb 27, 2020
How to spin your CV for a career in a new industry
May 06, 2020
CV vs Resume - Do you know the difference?
May 06, 2020
What's your resume objective?
May 06, 2020
How to handle multiple job offers
Dec 01, 2017
5 strategies to negotiate your salary benefits
Aug 22, 2017
When Your Salary Makes You Too Expensive
Nov 25, 2010
Deskercise to stay fit and healthy in office
May 06, 2020
How to set boundaries for yourself at work
May 06, 2020
5 things you should know about job hopping
May 06, 2020
Why Filipinos are eager to switch careers
May 06, 2020
How to overcome your fear of switching industries
Nov 13, 2018
Simple body text this will replace with orginal content