• Take ownership of day to day issues and resolutions for CRM platform
• Assist in setting automated email campaigns, triggered campaigns, instant email campaigns, and
dynamic email campaigns.
• Development and manipulation of HTML emails to adhere to industry best-practice. This will include
working on standalone microsites and responsive mobile design.
• Understand and advise the CRM team on recipient list management, data cleansing and audience
• Work with reporting systems to present the campaign statistics and review areas for improvement.
• To monitor campaign transmission, delivery and response. Utilise A/B testing techniques to
• To make recommendations to CRM executives and brand teams on ways to improve campaign
performance and efficiency.
• Understand the operation requirements that underpin managing multiple campaigns.
• Maintain knowledge of and put in practice the requirements of Responsible Gaming compliance.
GVC is committed to creating an inclusive environment where everyone is treated fairly We respect and encourage diversity and strive to ensure that individuals receive equal treatment in all aspects of their employment.
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