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Strategic Marketing & Digital Transformation Head (Enterprise Group)

Keywords / Skills : Enterprise, Marketing, Digital Transformation, Sales & Marketing, Business Development

10 - 18 years
Posted: 2019-06-14

Nationality
Philippines
Industry
FMCG
ITES/BPO
Telecom
Function
Marketing & Communications
Role
Marketing Manager
Education
Bachelors
Degree
Posted On
14th Jun 2019
Job Description
Co-creates with the EG Head, mid to long term EG Business Strategy Development, monitors and measures agreed metrics of performance (ie EG Balance Scorecard) effected through the Rockefeller Habits (culture of execution). Anticipates contingency solutions needed to ensure strategies happen and EG moves closer to its vision.



· Co-drives with the EG ​Head, the EG Digital Transformation - readiness and adoption of Enterprise Group and its people. These includes not only disruptive technological innovations and simplified processes are the new ways of working but, also ensures the clear "why" is understood by people, talents are enabled (skills and mind shift), leaders role model not only verbally but operationally and digital behaviors and adoption are reinforced/recognized.

Leads the Enterprise Strategic Marketing in defining and driving the B2B strategy and go-to-market execution to deliver Globe Business operating targets and strategic aspirations of the P25Bn+ Enterprise Business Group composed of Wireline, Wireless, ICT Solutions, and International Voice and Data services. . Said strategy and execution plans are anchored on deep customer & market insights, business intelligence & analytics, and an advanced product knowledge.

A member of the Enterprise Leadership Team, the Head is responsible for defining and aligning strategic business direction across other divisions, marrying strong market insight and product capabilities, driving operational excellence of fulfillment and support teams, and leveraging external partnerships with key ICT partners (e.g. Amazon, Google, Microsoft, Trust wave, etc.)

As Division Head, he/she is responsible for organizing the right structure, applying key mandates, the allocation of resources, and ensuring continuous learning formal and informal to secure both the delivery of the business agenda as well as the development of Globe marketing talent and leaders.

Through the Business Intelligence domain, the Head oversees the identification and delivery of business and operational analytics needs of the different Enterprise Business Group units. These include but are not limited to Sales and Revenue Forecasting, Pipeline Management and Analysis, Sales Performance Analysis, Industry Profiling, Account Planning, Customer Behavior and Usage analytics.

Through the Segment Marketing domain, he/she directs and orchestrates vertical segment and customer insighting activities through quantitative and qualitative research tools, customer and industry immersion, and customer discovery workshops. Results are used as input to product design and development, segment/industry Go-to-Market strategies and executions, and customer experience transformation or enhancements.

Through the Product Marketing domain, he/she works closely with Product Management in driving the achievement of Product Business targets through relevant product portfolios in Wireless, Wireline, and ICT Solutions, and aggressive management of business and operational drivers. The Marketing Head oversees Product Marketing heads in conceptualization and execution of acquisition, usage, and retention campaigns working closely with Sales, Product Management, Fulfillment, and other Operations and Support teams (Customer Experience, Credit & Billing, Devices Management, etc)

Through the Marketing Services and Communications domain, the Marketing Head owns and is accountable for brand health, brand voice, positioning and key messaging across all touchpoints, channels, and customer experiences. He/she leads the creative strategy and direction for all brand communication assets to achieve multi-channel customer reach and acquisition across diversified digital platforms and other communications channels appropriate to Globe Business --- including but not limited to events, marketing and sales collateral, and brand ambassadors. He/she also oversees optimization of creative and media agency partnerships and engagement to drive ROI and innovation.


Marketing Strategy Execution
-Oversees proper and timely implementation of GTM plans in accordance with the set objectives, strategies and requirements that contribute to achieving targets of the EG business; Translates insights gathered on competitive landscape, industry perspectives and trends, new market opportunities and customer needs into inputs to the organization (e.g. Leads, New Product, Service Enhancements) and provides options to management on relevant data driven strategic information for decision making purposes; Regularly monitors performance of the business (ex, financials, competitive, segment penetration, market share, product mix) in order to reposition communications , propose to modify/improve features or rationalize products to Product Management; Establish metrics for the measurement of marketing program effectiveness.


Budget Management-
Develop marketing budgets and ensures total cost budget management for all marketing expenses.

Requirements :
- 10-15 years classic marketing foundation from global FMCG

- Preferably someone who also went into ICT, but not required



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