Social Media Content Officer

Job Summary

Company
Philippine Savings Bank
Industry
• Banking/ Financial Services • Market Research
Location
Metro Manila, Other - Philippines
Job Category:
Marketing & Communications
Years of Experience
2 - 5 years
Function
Marketing & Communications
Education
Bachelors/ Degree, Masters/ Post Graduate
Posted On
6th Jul 2018

Job Description:

KEY RESPONSIBILITIES


• Prepare daily content plan for posting in PSBank’s official Facebook, Twitter and Instagram accounts.

• Write content or curate an existing content (text, images, video or HTML) based on the approved plan.

• Facilitate the approval of content and content plan.

• Coordinate with graphic artist on the development of creative materials based on the approved content.

• Post approved content in different social media platforms of the Bank.

• Monitor the daily posts for inquiries, comments, likes and shares.

• Engage with the user of the post/s about PSBank is positive, balanced or an inquiry about an ongoing promotion. Reply to the user by liking or commenting on the post.

• Prepare a monthly report (or as often as needed) for submission to the Creative and Content Manager, Marketing Services Division Head and Marketing Group Head.

o Demographic data gathered from the posts (gender, age, location, country, city, language, etc.)

o User engagement (number shares, comments, retweets, reposts, etc.)

o Post and page reach and likes

o Product exposures on social media (organic and boosted ads)

o Spending on social media boosted ads

o Leads gathered from the posts (if any)

Spot insights, trends, learning and best practices from the community actions and reactions to posts that would become basis for continuous improvement of content, language to be used in communicating to target audiences, products, services and customer experience.

WHAT WE ARE LOOKING FOR


• Graduate of any of the following: Business Management: Marketing Management, Mass Communications, Advertising, Multimedia Arts, New Media or Public Relations

• With at least 2 years experience in digital, social media page management

• Strong project management skills, with ability to multi-task and coordinate with people from various units and levels within the company

• Experienced in driving campaigns/projects through fruition or completion

• Proficient written and verbal communication skills

• Fluency in English and Tagalog/Filipino

• In-depth knowledge and understanding of social media platforms, their respective participants (FB, Twitter, google+ etc) and how they can be deployed in different scenarios

WHAT YOU NEED TO SUCEED


• Writing, presentation and communication skills

• Positive attitude, detail and customer oriented with good multi-tasking and organizational ability

• Proactive and an effective team player

WHAT WILL MAKE YOU STAND OUT


• Adept in social media platforms FB, google+, Twitter, blogging ecosystem, etc.

• Have good knowledge of principles of SEO and Project Management Skills

• Knowledge on Public relations, Online Marketing, Sales, Community Management

• Knowledge on tracking and analysis of website and social media performance

CORE COMPETENCIES


• Integrity

 Adheres to the highest standards of professional and personal conduct. Behaves consistently with own stated values and beliefs.

 Does what is right; stands up and retains what he/she believes is morally right.

• Adversity Index

Grit

 Shows willingness to commit to long-term goals, and to persist in the face of difficulty.

 Shows ability to sustain the same interests over a long period of time

Resilience

 Can adjust and adapt to the work structure and everyday changing situations with regards

to workload and deadlines. Shows ability to bounce back from the mistake and improve self.

Growth Mindset

 Sees challenges and failure as an opportunity for growth and for stretching existing abilities

 Appreciates that continuous learning is an inherent part of personal and professional

development. Receptive to feedback and shows willingness to learn and take on tasks or stretching challenges that others may back away from.

• Malasakit

Customer

 Demonstrates genuine care for our clients. Dedicated to meeting the expectations and requirements of internal and external customers; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect; goes above and beyond to anticipate customer needs and respond accordingly.

Colleague

 Demonstrates ability to work as part of a team. Looks for opportunities to support others on team; promotes positive and collaborative work relationships; goes the "extra mile" for co-workers and those in need.

Company

 Shows initiative and willingness to "go the extra mile" for the organization and support its goals and strategic priorities. Provides examples of undertaking tasks and responsibility beyond what is merely required. Protects the assets of the company and takes personal and joint accountability for the success of the company he/she works for.



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About Us

PSBank is the thrift bank arm of the Metrobank Group. It started as a small neighborhood bank right at the heart of the historic Plaza Miranda in Quiapo, Manila, which used to be the country’s commercial and business hub. We opened our first branch in the area on September 26, 1960. Backing our strength is our parent Metropolitan Bank and Trust Company (Metrobank), the banking arm of GT Capital Holdings, Inc., the publicly listed holding firm of the family of George S.K. Ty. We continue to strive to be the country's consumer and retail bank of choice by innovating our products and services to keep up with our clients' ever-evolving needs. We also aim to be recognized as the banking leader in providing exceptional customer experience at every encounter. We have expanded our presence to over 250 branches and more than 600 ATMs nationwide