In your capacity, you will:
Maximize traffic to LegalMatch’s sites by improving page rank within search engines.
Analyze and draw insights from analytics data.
Conduct advanced search behavior and audience research, develop innovative SEO campaigns including social media engagement to maximize results across all digital channels.
Plan and implement other various SEO techniques both on-page and off-page including link building, viral marketing, metadata sculpting, site speed optimization, content optimization, and more.
Plan and implement measurement of effectiveness of various campaigns and initiatives.
To qualify, you must have 6-8 years of experience in this position. You must be highly communicative, proactive, and quality oriented.
You must also have the following:
At least 3 years relevant experience as SEO Specialist with a proven portfolio and track record of past SEO projects in senior capacity
Profound knowledge of SEO strategies and key algorithm updates
Mastery in using web analytics software and keyword tools (Google Analytics, MOZ, BrightEdge, Screaming Frog, Awstats, Majestic, etc) with the capability to generate reports accurately using these tools
Advanced knowledge of data-driven SEO analysis and optimization
It will be a plus if you know the following as well:
conversion rate optimization (CRO) strategies
website production processes