Job Title: Marketing Reports Analyst

Job Summary

Company
Satellite Office Solutions Pty Ltd
Industry
ITES/BPO
Location
Other - Philippines
Job Category:
Finance & Accounts
Years of Experience
3 - 5 years
Function
Finance & Accounts
Education
Bachelors/ Degree
Posted On
26th Jun 2020

Job Description:

Qualifications

  • Key roles / responsibilities
  • Develop customer segmentation to allow sophisticated and automated content marketing initiatives.
  • Work with Data & Insights Lead and Marketing Operations Lead on data governance, clean up, and enrichment projects.
  • Utilize Marketo APIs to connect Marketo to various web technology to increase potential data scope and platform functionality.
  • Create business, customer segment & campaign level reporting and analytics using Marketo's reporting and analysis dashboards and tools.
  • Create and maintain success metric reporting on marketing and sales activities and effectiveness and business impact.
  • Develop robust KPIs and scorecards for marketing performance monitoring.
  • Monitor campaigns to optimize performance based on industry best practices.
  • Provide recommendations that enhance future campaign performance and measurements.
  • Proactively explore marketing data to find trends, discover KPIs, and apply proper hypothesis testing.
  • Present analysis and findings.
Qualifications
  • Previous experience in a Marketing Operations Analyst role with experience in Salesforce & Marketo.
  • Minimum of 3-5 years of experience
  • Experience in customer segmentation.
  • Experience in statistical modeling.
  • Outstanding analytical and critical thinking skills.
  • Must have extensive ability to create data visualization dashboards in Tableau or equivalent.
  • Ability to collect, analyze and synthe data in meaningful and insightful ways for the business.
  • Strong mathematical and statistical skills.
  • Strong verbal and written communication skills.
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About Us

Satellite Office has been leading the race among offshore service providers in the country. With a highly-tenured leadership team, robust internal processes and systems, and a unique, no-nonsense approach to offering “satellite office” solutions, it has quickly built its strong reputation among businesses in Australia, and has expanded its clientele to include the United States and European markets. Specialized in the fields of Customer Service and Sales, IT and Software Development, Digital Marketing, Creatives and Design, Content Management, and Finance and Back Office, its areas of expertise continue to widen, deeply immersing the company in many other industries while rapidly gaining distinction within the industry.

From corporate support to operations professionals, the team has been meticulously selected from the best in the country’s pool of experts. Implemented best practices coupled with creative approaches have resulted in streamlined solutions, efficient operations, and optimized performance for each client and employee growing alongside the company.