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Marketing Manager

Keywords / Skills : Marketing Manager, Sales manager, Brand manager, Marketing executive, Business development manager, Marketing head, Product manager, Brand Activation, Brand Awareness Programs, 360 Campaigns, Marketing Activation, Activations, Digital Activation, Advertising Mana

5 - 15 years
Posted: 2019-08-28

Job Description
The primary indicators for success in this role are increased traffic and lead generation, brand leadership, brand differentiation, increased engagement and interest, and awareness of our technological advances and advantages.

  • Create programs that establish or reinforce partner enhancing activities (webinars, virtual town halls, hang-out sessions)
  • Create strategy that increases our brand equity online and create a strong positive image around the brands
  • Create brand awareness
  • Drive interest in our software services
  • Drive relevant traffic to our sites
  • Implement marketing automation programs that simulate care and reinforce our core values through the use of our technology or other technologies
  • Create measurable improvements in lead sign-ups
  • Improve base lead conversion
  • Improve audience relevance
  • Drive relevant traffic to our online properties through different online channels
  • Conceptualize innovative programs that laser focus on our ideal target market demographic and get them engaged in the brand
  • Partner with other institutions that help establish our leadership in the industry
  • Recommend and project budgets for new programs that drive specific measurable results to our brands
  • Create succession by coaching, training and mentoring contributors of the Marketing Team

Requirements for the position include:
  • Deep knowledge of different marketing channels. Expertise in search (SEM, SEO), affiliate marketing, e-mail marketing and/or social media is a plus.
  • With at least 5 years experience in a Managerial level
  • Experience with marketing in other geographies specifically western target audiences
  • Previous experience with managing budgets and having a proven record of demonstrating strong return on investment is critical
  • Excellent written and verbal communication skills, including presentations on complex business issues required
  • Exceptionally strong analytical skills & comfort with guerrilla strategies and tactics where necessary. Proven capability to use data to drive business decisions & marketing optimization required.
  • Strong understanding of web analytics best practices and available data relevant to marketing optimization required
  • Proven experience in marketing services is a plus
  • Historical success in driving interest for SaaS platforms is a strong plus
  • Proven experience managing digital marketing channels
  • Proven track record of successful marketing campaigns derived from sales metrics
  • Proven experience building, leading and inspiring high performing teams

About Company

Why join us?
We invite you to be part of our growth.

At Truelogic, we discover great talent and develop it to maximize potential. In keeping with this tradition, we are looking for dedicated, talented, and out-of-the-box thinkers to join us in pushing the boundaries of digital marketing.

As part of our team, you will enjoy the following:
Industry Leadership: You will get the opportunity to participate in creating industry-changing technology and digital marketing methodologies.

Growth and Continuous Development: Get to work with the best in online marketing and receive world-class training from your peers and mentors alike.

Flexibility: Choose your own terms for working with us. You can select to work on a fixed-term basis (6-month or 1-year contract) or choose to work full-time and long-term.

Camaraderie: Get to know and work with a fun, dynamic, and passionate group of people.
All of these come with a competitive compensation package and awesome employee benefits.
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