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Keywords / Skills : Marketing Head

Posted: 2019-02-12

Marketing & Communications
VP/GM/Head - Marketing
Business Analyst
Posted On
12th Feb 2019
Job Ref code
Job Description

Responsible for collaboratively driving the execution of the market entry focusing on:
  • Delivering insight-led marketing communications to support achievement of business plans
  • Building the brand
  • Driving efficiency of marketing spends
  • Building and leading a high performing team, both direct and via agency partners

The Marketing Head is expected to have strong leadership skills and ability to translate vision into client segmentation and targeting and proposition positioning. He or She is extremely agile with superb communication, time-management and process-management skills. Marketing Head leads a team towards a vision, in small steps, regularly stopping along the way to check-in, adjust, calibrate and keeps moving forward.

  • More than 5 years leadership of marketing and/or customer development functions
  • Leading the development of market and customer propositions
  • Knowledge of all facets of banking, including assets and liabilities
  • Leveraging global best practice to implement best in class marketing activity
  • Track record of developing strategic partnerships to drive business forward
  • Ability to build relationships with technology partners to derive ROI of marketing
  • Engaging entire organisations and getting them to buy-in to the marketing mission
  • Managing a P&L or significant marketing budget
  • Testing and learning of marketing activity to continually improve performance
  • Proven experience in leveraging customer intelligence to create engaging and effective marketing communications
  • Proven experience in working with PR and internal communications to create truly integrated marketing propositions

Key Skill(s)

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