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Marketing Analytics Manager

Keywords / Skills : SQL, Python, PHP, R Programming

5 - 12 years
Posted: 2018-10-31

Job Description
This role will support the consumer life cycle; including online conversion analytics, product profitability and pricing, customer behavior analysis and segmentation. Importantly, this role is a senior member of the analytics team and will bring strategic thought leadership and problem solving, team management, and executive stakeholder experience.

• Prepare ad-hoc KPI, pricing reports and product performance reports.

• Monitor, Identify, analyze, and interpret trends or patterns in complex data sets.

• Review and analyze all marketing efforts including performance by individual ad, media, and campaign to identify successful elements and work to continuously improve ad performance

• Develop actionable insights and help formulate strategic direction of marketing efforts

• Identify customer trends and recommend data-driven responses to help guide strategy and decision making within the Marketing organization

• Conduct quantitative analysis and statistical modeling to support marketing decision making.

• Make strategic recommendations backed up by data and analyzed trends.

• Work closely with functional groups across the company – print product, product, and marketing – to grow revenue, and maximize margins.

• Other responsibilities assigned.


II. JOB QUALIFICATIONS and REQUIREMENTS

Education

• Bachelor Degree in a quantitative or analytical field (math, science, economics, finance, engineering) required. Master’s preferred

Qualifications

• 5+ years of relevant work experience in an analytical role.

• Should be comfortable working with large data sets.

• Advanced quantitative and qualitative problem-solving skills.

• Creative and innovative thinker with an ability to translate complex ideas, sophisticated analyses and metrics into a simple, actionable marketing strategy

• Hands on experience with advanced SQL and Excel.

• Development experience in scripting language (PHP, Python, Perl, etc.).

• Experience manipulating large data sets and statistical modeling through R or Python.

• Strong math, statistics, and data mining skills.

• Experience with classification and clustering technique is a plus.

• Experience with Tableau, MicroStrategy and other BI tools is a plus.

• Experience with Google Analytics and Google Tag Manager is a plus.

• Display high-level of professional discipline and service leadership.

• Articulate in both written and verbal English communication.

Work Schedule:

• Able to work rotational shifts with adherence to schedule a must, including evenings, weekends and overtime as necessary

• Willingness to render extended hour/s as the need arises



About Company

About Digital Room
Whether you’re a design pro who loves paper and bleeds ink, a marketing whiz with a big vision, or just got out of a meeting and the boss requested new business cards, Digital Room has a printing solution for you.
We offer customized printing and marketing collateral to fit the needs of small and medium-sized businesses. We leverage technology and highly-trained professionals to create high-quality printed materials, with fast on-time delivery, and superb customer service at extremely competitive pricing. We print a variety of products from business cards to large banners.
Digital Room’s focus on providing an excellent printed product has built an extremely loyal customer following of design and marketing professionals. We’ve become the leader in B2B online printing, and are excited to continue our rapidly growing e-commerce journey.
Operating through a network of four manufacturing plants, and several brands, including UPrinting, PrintPlace, NextDayFlyers, PrintRunner, and ColorFX, the company prints and delivers over one million orders each year. We believe technology should empower humans, not replace them, so we’ve created a powerful blend of high tech and human touch. This allows Digital Room to consistently exceed customer expectations, and drive impressive growth both for the careers of our over 1000 employees, and our company each and every year.
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