Job Title: Digital Operations Manager

Job Summary

Company
Satellite Office Solutions Pty Ltd
Industry
Consulting/Advisory Services
Location
Metro Manila / NCR
Job Category:
Marketing & Communications
Years of Experience
8 - 11 years
Function
Marketing & Communications
Education
Posted On
1st Aug 2019

Job Description:


Job Description :

WHAT IS THE PURPOSE OF THE ROLE?

  • The primary focus of the Digital Marketing Manager is to drive growth for lead generation across online channels in the B2B space. This is a hands-on role, responsible for execution and management of the digital lead generation strategy for Satellite Office and achieving significant growth.


WHAT WOULD BE THE HIRE RESPONSIBLE FOR?

Digital Strategies
  • Understand the marketing needs of the company in relation to lead generation, client acquisition, and brand management
  • Propose, execute, and evaluate digital & social media marketing plan to align with Satellite Office key objectives and overarching marketing strategy
  • Discuss future needs and continuous improvement initiatives in relation to digital marketing approaches with the Marketing Manager
  • Liaise with Digital Marketing Agencies when required to assess options and propose a plan or approach, including measuring of performance of any agreed spend


SEO/ SEM
  • Plan, manage and execute an SEO strategy to increase traffic to the website
  • Plan, manage and execute an SEM strategy to increase traffic to the website within the agreed budget
  • Perform ongoing business keyword discovery, expansion and optimisation
  • Provide recommendations for online advertising campaigns to increase lead generation
Website Ownership
  • Optimising the Satellite Office corporate and recruitment website and driving engagement and conversion
  • Improving the usability, design, content and conversion of the websites
  • Creating landing pages for the websites
  • Updating content on the websites as required
  • Ensure brand integrity is upheld at all times and across all touch-points


Social Media Management
  • Overseeing the social media strategy for Satellite Office
  • Provide recommendations for content, messaging, and engagement strategies on Satellite Office social media accounts
  • Create and publish social media campaigns that deliver on Satellite Office brand objectives for corporate and recruitment channels


Online Campaigns
  • Plan and manage regular integrated digital campaigns including EDM (Email Direct Marketing), Web, and Social Media
  • Develop, implement and measure lead nurturing campaigns
  • Develop, implement and measure social selling campaigns including via LinkedIn
  • Provide recommendations for new technology and strategies to improve campaign results


Analytics and Reporting
  • Regular reporting of leads, conversions and ROI for all digital channels
  • Utilise web analytics to gain insight into user behaviors and use these to provide suggestions to increase online lead generation
  • Provide regular reporting on traffic and the progress of traffic acquisition projects to the management team


WHAT IS NEEDED TO QUALIFY?
  • Minimum of 8 years experience in a similar role
  • Must have an entrepreneurial mindset accountable for recommendations and decisions
  • Proven Lead Generation experience
  • Ability to configure, monitor, report and optimise campaigns
  • Previous experience in a similar digital marketing role
  • Extensive experience in Business-to-Business corporate branding is essential
  • Extensive experience in campaign management across Paid and Owned Channels - SEM, SEO, Outreach, Social, EDMs
  • Must have an extensive knowledge to these platforms
    • Adwords, GDN, Cabva, Display and Paid Marketing Channels
    • Google Analytics, Tag Management
    • MailChimp or similar Email marketing
  • Extensive experience analysing analytics (from website, campaigns, etc.) is required
  • Experience in image editing and retouching for social media posts
  • Degree qualified, preferably Business or Marketing related, from a reputable College or University

 
About Us

Satellite Office has been leading the race among offshore service providers in the country. With a highly-tenured leadership team, robust internal processes and systems, and a unique, no-nonsense approach to offering “satellite office” solutions, it has quickly built its strong reputation among businesses in Australia, and has expanded its clientele to include the United States and European markets. Specialized in the fields of Customer Service and Sales, IT and Software Development, Digital Marketing, Creatives and Design, Content Management, and Finance and Back Office, its areas of expertise continue to widen, deeply immersing the company in many other industries while rapidly gaining distinction within the industry.

From corporate support to operations professionals, the team has been meticulously selected from the best in the country’s pool of experts. Implemented best practices coupled with creative approaches have resulted in streamlined solutions, efficient operations, and optimized performance for each client and employee growing alongside the company.