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Digital Marketing Specialist

Company Name Confidential

Keywords / Skills : Digital Marketing, Digital marketing specialist

3 - 10 years
Posted: 2018-11-12

IT/Computers - Software
Marketing & Communications
Other Marketing
Posted On
12th Nov 2018
Job Description
Duties and Responsibilities

● Conceptualization, design, creation, and publication of assets such as blog posts, images, videos, press releases, etc. across various media

● Develop and write digital content, from product updates, release summaries, etc.

● Manage the strategy of optimising online content through strategic SEM and SEO

● Propose way to grow organically and through paid search

● Tracking and reporting digital growth to report consumer behaviour and predict sales impact

● Manage e-mail marketing programs and SalesForce campaigns

● Create content for Online and Offline events such as Webinar presentations, client presentations, flyers, posters, etc.

● Create, maintain and track SalesForce communications campaigns

● Assist Sales Executives on SalesForce data management

● Works closely with the Marketing Execution Lead

Required Education and Experience:

● Bachelor’s degree in Communications, Marketing, Sales, Business Management or Related Field

● Minimum 3 years of experience in Digital Marketing and Marketing Communications

Required Skill Level

● Adobe Creative Suite - Photoshop, Illustrator, InDesign, Premier - Advanced

● Digital copywriting and content creation - Expert

● Understanding of user design and graphic design - Advanced

● SEO / SEM Management - Expert

● Wordpress and Website Management - Expert

● Social Media Management (LinkedIn, Facebook, Twitter) - Expert

● Google Analytics - Expert

● Experience with SalesForce (Sales) is highly preferred

● Experience with Constant Contact is highly preferred

● Digital copywriting, design and content creation - Expert

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