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Digital Marketing Specialist

Keywords / Skills : Digital Marketing, Content Writing, communication skills

1 - 8 years
Posted: 2019-02-06

Industry
Pharmaceutical
Function
IT
Marketing & Communications
Role
Social Media Executive
Education
Bachelors
Degree
Posted On
6th Feb 2019
Job Description
• Support the Digital Manager in the execution of digital campaigns for company’s ethical products across social, mobile, email, online media and web platforms.

• Act as a liaison with external vendors (creative and digital agencies) to ensure timely and quality execution of digital campaigns.

• Assist in the overall management of email/push marketing calendar and production of email campaigns from start to end including cross-functional creative trafficking, implementation, deployment, and optimization

• Closely monitor campaign performance tracking and core KPIs (e.g. delivery, opens, click-through rates, etc.)Maintain weekly dashboards reporting on KPIs

• Assist the Digital Manager in conducting UAT and proof-reading of campaign materials

• Assist in the internal routing and approval of campaign materials via ZINC Platform

• Other duties and projects as assigned by the Digital Manager

Qualifications:

• Bachelor's Degree required, Major in Marketing, Advertising, Communications, Business Administration preferred

• At least 1 year experience in digital marketing or project management

• Excellent Oral and Written skills in English and Filipino

• Versed in Microsoft Office (Excel, PowerPoint, Word)

• Preferred: Experience with web development tools, content management systems, and marketing automation

• Ability to work within a team, handle multiple assignments, and meet tight deadlines

• The ability to work in a fast-paced environment where continuous innovation is desired

• High attention to detail including proven ability to managemultiple, competing priorities simultaneously

KPIs:

• Timely development, approval, and release of campaign materials via Digital Channels:

o Email – Monthly

o eDetailers – Quarterly

o Website Content – As needed

• Weekly project updates

• Weekly release of reports

• Database Hygiene



About Company

InnovaThink is an information technology enabled services provider who can help customers to introducing cost effective and competitive innovative solutions, processes and methodologies.

Its goal with customers and organizations is to deliver services that creates values through innovations so that they can focus more on their core businesses.

InnovaThink works as a partner with your business and IT organizations to deliver and manage using measured, cost-effective approach and solutions by using proven standards and practices.
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