Job Title: Digital Marketing Specialist
Job Summary
Company
Collabera Technologies Private Limited Inc
Location
Metro Manila / NCR
Job Category:
Marketing & Communications
Years of Experience
3 - 5 years

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Job Description

  • Digital Marketing Specialist

    Working closely with the Employee Insights marketing team and sales leaders, this role will be primarily responsible for the execution and coordination of Employee Insights owned digital marketing activities globally. Using corporate branded templates, designs and creates a variety of digital material email, social media, website, video, across the full digital spectrum. The role will also include monitoring the results, requiring skills in Excel, and learning web based software.

    The role holder will be the main day to day point of contact for digital matters relating to Employee Insights across all regions globally and will therefore need to develop strong working relationships with the global and regional Employee Insights and T&R marketing leads, develop a good understanding of the business and maintain regular communication to ensure digital is providing the right support.

    The Role:

    Performance objectives: Digital marketing strategy:

    •W ork with key stakeholders to develop and execute digital marketing plans (including agreed KPIs to measure impact and effectiveness), providing informed advice and guidance that support business objectives and revenue growth priorities

    •Develop plans that are focused on target audience, reflecting the practice, company , different markets etc., behaviour and interactions of the audience, and buyer hubs

    •Evaluate all digital marketing campaigns to ensure that the activity is helping the practice to achieve its objectives and targets. Use the activity to help guide and improve future initiatives.

    Digital marketing campaigns

    •Coordinate overall calendar of digital activities around the world. Ensures that productions meet promotional objectives. Adheres to all deadlines, best practices and guidelines.

    •Ensure that all written copy is consistent within the organization promotional objectives, standards and brand guidelines, working with the marketing leads to review and secure their sign-off.

    •Systematically produce institutional reports (performance by campaign, channel, organizations penetration, share and performance in appropriate online channels vs. objectives and competitors) complete with comments on progress. Prepare trends, adjust forecasts, and provide recommendations for improvements.

    •Research and analyze the marketplace to identify new digital channels. Compile and evaluate research, make recommendations.

    Business awareness

    •Develop and maintain a good understanding of the full range of products, services and solutions that Employee Insights offers to clients as well as the different markets and buyer hubs that exist.

    •Awareness of the e-competitive environment of Employee Insights and an understanding of how marketing strategy and plans are positioned within this to help differentiate our product offering

    •Identify linkages and opportunities across regions to develop cross regional digital marketing programs that will support revenue and business synergies

    Relationships

    •Act as the primary day to day point of contact for the global and regional data marketing leads, communicate effectively with marketing and business stakeholders (where required), provide strategic digital marketing advice, lead on planning discussions and take responsibility for the effective execution and delivery of agreed plans that support lead generation and opens up opportunities to have dialogue with clients

    •Develop good working relationships and foster collaboration with colleagues from across the practice or marketing and communications function to coordinate effectively and support the delivery of digital marketing programs and activities.

    Financial management:

    Provide input where required to the development of the digital marketing budget and manage costs to ensure planned expenditure is met including reporting and analysis of marketing effectiveness and impact

    Other:

    •Ensure digital marketing plans boost and support the brand

    •Support the overall operational governance and decision making processes  and demonstrate the values

    •Any other duties commensurate with the role or level of responsibility


    QUALIFICATIONS
    • Bachelor's Degree Holder
    • At least 3 years relevant experience
    • Shifting Schedule
    • BGC, Taguig City
About Us
With an expanded footprint spanning 3 continents, we offer clients the ability to leverage our Global Talent Management to gain access to the best IT resources regardless of where they are. All Collabera locations are positioned to provide innovative solutions to our clients, helping them achieve cost efficiencies through industry best practices and our world-class recruiting engine.

Collabera services Fortune 500 and mid-size clients globally through a network of over 40 locations in North America, Europe and APAC. These locations include sales offices, regional centers and proximity delivery centers.

Collabera’s Philippines operations started in 2011 and is experiencing tremendous growth. We currently have 2 office locations and over 2500 consultants in the country. As the Philippines is considered a top location for BPO (voice) services, Collabera Philippines has established a world-class customer service competency center specifically for the BPO and Call Center domain.