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Digital Marketing Specialist

Keywords / Skills : SEO, SEM, Social Media, Website Content Writing, CMS, Google Analytics, SiteFinity, Wordpress

4 - 8 years
Posted: 2017-07-20

Marketing & Communications
Other Marketing
Bachelors/ Degree
Posted On
20th Jul 2017
Job Description
Web and online marketing strategy, maintenance and planning
  • As directed by the Digital Manager, support the implementation of all online marketing initiatives including general business and specific campaigns encapsulating all digital marketing elements (where relevant inclusive of SEO, SEM and social media). 
  • Where required and relevant, support our association partner websites and online marketing activity as outlined in the overarching marketing business activity calendar and directed by the Marketing Relationship Manager. 
  • Maintain deep understanding and insights of customer online needs and behaviours, and leverage to deliver to objectives. 
  • Keep abreast of new technologies, digital marketing concepts and best practice. 

Web and online marketing activity execution
  • Manage all content across all the company's websites using Sitefinity to ensure continued accuracy, correctness and relevance of content, brand and design integrity, and search engine optimisation. 
  • Develop and update web content pages and sections as required by the business. 
  • Continuously review and optimise the businesss websites to improve customer experience and maximise insurance applications and transactions and product/service usage. 
  • Manage all content on external Association business partner websites, and other relevant third party sites. 
  • As directed by the Digital Manager assist in the development and maintenance of online application forms and all digital assets 
  • Develop and execute on agreed online marketing campaigns, including deployment of eDMs and digital campaign management. 
  • Work with internal designer and external design agencies to produce and deploy, as required, online advertising, banners and graphics. 
  • Work with Communication specialists to support direct marketing campaigns. This includes writing and management of AdWords, SEO and display retargeting banners. 

Social Media channel reporting and analysis management
  • Work with communications team to ensure best practice adoption and use of the company's social media platforms (Twitter, Facebook and LinkedIn), optimising campaign attributes and objectives and adherence to brand. 
  • Work towards growing audiences and engagement across all social media platforms. 
  • Liasion with key internal stakeholders to procure and agree on material that can be posted on these platforms. 
  • Provide timely and effective reporting and analysis for each channel which ultimately assists in improving current thinking and use of said channel 

Process & performance improvement
  • As directed by the Digital Manager, manage Google Analytics, Tag Manager and Search Console accounts for all business websites, and produce regular Google analytics reporting. 
  • Develop and implement A/B testing scenarios intended to maximise results. 
  • Collation of online marketing results, PIR development and analysis. 
  • As directed by the Digital Manager, adhere to and participate in robust processes for testing and deployment of all relevant online initiatives. 

Business engagement and collaboration
  • Under the direction of the Digital Manager, act as the day-to-day contact point into the Marketing team for the wider business in relation to functional online requirements. This includes managing the IT prioritisation process (JIRA), reporting back to the Digital Manager and in turn the Senior Marketing Operations Manager on the key priorities for the business and the marketing requirements (and influences). 
  • Establish strong relationships and work with other functional areas to understand, shape, agree and support their online marketing requirements. 
  • In conjunction with Marketing Relationship Manager, work with Association business partners as required to scope and implement required online marketing initiatives. 
  • In conjunction with the Digital Manager, work collaboratively with the wider Marketing team to understand and leverage opportunities to optimise and amplify activity in other media through the online channel. 
  • Alongside the Digital Manager, establish and maintain a strong working relationship with the businesss IT function and ensure work is done, where relevant, with full engagement and collaboration. 
  • Communicate and provide clear updates on status of online activity to key stakeholders. 
  • Consult and provide subject matter expertise to other functional areas as required in relation to online activity. 

Supplier management
  • Act as the conduit between online suppliers/agencies and the business on the development and delivery of online activity. 
  • Develop effective briefs for suppliers/agencies to deliver on online requirements. 
  • Monitor supplier/agency performance to ensure delivery to expectation and SLAs, and manage performance when required. 

Management and administration
  • Project manage delivery of online marketing and web requirements within agreed timelines and to required specification to the business. 
  • Raise technical website problems, creating a register of issues raised and logging the progress to ensure they are followed through and resolved by the appropriate area or external supplier. 
  • Ensure security of websites is maintained. 
  • Manage the purchase and renewal of domain name registrations on behalf of the business. 
  • Maintain a CMS user manual including documentation of standard content update processes, and manage all CMS administration access, including set-up of various CMS users. 
  • Business reporting as required. 

About Company

We hire for character and behaviours as much as we hire for expertise and communication. We want to attract people whose personal purpose and values are highly congruent with ours.

Our long-term growth depends enormously on the calibre of people we hire, develop and nurture today. Ultimately, our success is entirely linked to yours, by strengthening an organisation focused on providing professional expertise and key solutions for our clients to succeed.

If you are looking for a company that recognises hard work, implements your ideas and provides a challenging working environment with skilled and professional teams, then please register your interest with AS White via the link provided.

For more information about who we are and what we do, please visit our website, at

AS White Offers:
• A professional working environment with a modern office equipped to Australian standards
• Extensive coaching and training (English, soft skills, organisational behaviours)
• Competitive remuneration
• Opportunity to collaborate and work with global clients and stakeholders
• Career growth opportunities
• Regular local and international company outings, functions and social activities

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