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Digital Marketing Specialist | 7442

1 - 4 years
Posted: 2019-02-12

SEO Expert
Posted On
12th Feb 2019
Job Ref code
Job Description
Job Description :
  • Your role will be to partner with Digital Marketing Manager to help manage email and content marketing campaigns and existing channel reporting. Responsibilities include but are not limited to:
  • Build and maintain segmented email marketing lists
  • Develop, launch, and optimize a broad range of email campaigns and automated flows that promote growth and engage customers throughout the life cycle
  • Perform tests to maximize lifetime value and customer retention of existing and new customers but that also re-engage lapsed users
  • Understand how customer data is structured in the systems, and segment the database based on criteria (demographics, life cycle stage, persona) to best target a specific market or user type
  • Working to repurpose content as lead magnets in multiple formats, contributing to top-of-funnel lead generation
  • Familiarizing yourself with the products, target audience, and competitor activities in the market
  • Identify KPIs & set achievable authority goals
  • Perform on page SEO optimization, site audits and SEO strategies

  • 2+ years of marketing analytics, marketing operations, or digital marketing
  • experience
  • Technical skills, creating and setting up custom forms, opt-ins, email campaigns, lead magnets
  • Excellent analytical skills
  • Ability to track, measure, and report on results of various marketing functions to
  • determine ROI
  • Experience in Google Analytics
  • Skilled in problem solving and project management
  • Self-starter with a history of pushing for deadline-driven results with a strong sense of accountability
  • Experience with SEO strategies and execution
  • Strong understanding of digital landscape and marketing best practices

Other Skills:
  • Analyze sales funnels and customer intent
  • Report on marketing KPIs including but not limited to leads, conversion rates, website traffic and social media engagement
  • Conduct competitive research and analyze benchmarking data
  • Test, analyze and optimize email & digital marketing strategies to achieve growth
  • Strong written and verbal communication skills
  • Ability to follow written and video instructions well and requires minimal supervision beyond initial explanation

About Company

MicroSourcing is one of the leading offshoring and outsourcing solutions providers in the Philippines. Voted Best Non-voice Excellence Company of the Year in 2014, we are not your average BPO. We cater to foreign companies who operate in a wide variety of industries from all over the world. Therefore, you have the opportunity to do what you love and grow your career. Our offices are located at Eastwood City, Mall of Asia Complex, Bonifacio Global City, Ortigas Center, and Cebu IT Park, all easily accessible no matter where you live. Join our growing family and be part of an international and collaborative working environment. Visit and apply at one of our Career Hubs, Monday-Friday, 9AM-5PM with your updated resume and a valid ID: Eastwood Career Hub - 6th Floor, 1880 Building, Eastwood City Cyberpark, Bagumbayan, Quezon City | Ortigas Career Hub - 32nd Floor, Cyberscape Beta Building, Topaz Road, Ortigas Center, Pasig City | MOA Complex Career Hub - Ground Floor, TwoE-com Center, Mall of Asia Complex, Pasay City |

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