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Digital Marketing (PPC) Account Manager - Digital Marketing Agency in Australia (Home Based Part Tim

Keywords / Skills : PPC Expert, Digital Marketing, Online marketing, Business development, Analog, Internet marketing, Viral marketing, Sales, SEM

3 - 10 years
Posted: 2019-06-04

Marketing & Communications
Internet Marketing
Social Media Executive
Posted On
4th Jun 2019
Job Description

The client specialises in creating user focused and conversion-optimised websites and paid online advertising campaigns that pinpoint, engage and convert clients' target audience into loyal customers.

Job Description:

• Create campaign strategies based on clients’ goals, target audience, industry and competition (including forecasting)

• Researching/analysing target audience and coming up with strategies to pinpoint, engage and convert them into customers

• Build multi-channel campaigns using industry best practices (using Google Ads, Display, Remarketing, Facebook and Instagram where appropriate)

• Creating engaging and compelling ads

• Ongoing campaign monitoring and optimisation to maximise results

• Provide landing page recommendations

• Conversion tracking

• Reporting (using Octoboard)

Skill Set:

• 2 to 3 of relevant professional experiences

• Strategic and technical experience in creating, managing and optimising campaign strategies using Google Ads (search, display & Shopping), Facebook and Instagram ads, and remarketing

• Experience with various ad formats, such as Google Shopping and Facebook Lead Ads.

• Experience with managing both lead generation and eCommerce campaigns

• Experience working in agencies would be a bonus

• Have a strong understanding of customer journey (buying cycle)

• Have an understanding of the purpose different ad formats and channels have

• Know what ad formats and tactics to use to optimise towards a relevant KPI (e.g. ROAS, CPA, CPL)

• Have an understanding of conversion optimisation and user experience and how on site experience impacts results

• Proactive and have initiative

• Strategic

• Creative (can create highly appealing ads - design skills, even with Canva would be ideal)

• Ad copywriting skills

• Analytical (e.g. be able to explain why a campaign is performing in a certain way and be able to audit, diagnose and resolve issues and boost results proactively)

• High attention to detail

• Great communication skills (ability to explain campaign results and provide suggestions in a clear and easy to understand way for business people who aren't technical)

• Eagerness to learn and develop further skills

• Ideally have experience with the following platforms:

- Google Ads (required)

- Facebook Ads (required)

- Google Analytics (required)

- Google Merchant Centre (required)

- Google Tag Manager (optional but highly regarded)

- Asana (optional but highly regarded - accounts and tasks will be managed using this)

- Slack (optional but highly regarded)

• Strong English communication skills (both verbal and written)

• Willing to work part time 4 hours a day - AU Timezone

• Amenable to start immediately

Must Haves:

Please only apply for this role if you have the following home office requirements:

• Stable internet connection of at least 1 MB/s and a backup plan

• Quiet room to work with no distractions or background noises whatsoever

• Up to date computer system with a minimum of Windows 7 or Mac OS X

• Perfectly working headset and webcam

Personal characteristics we require:

• Must be highly punctual

• Must be able to communicate problems and solutions effectively

• Must always have a great attitude and willing to learn

About Company

Virtual Coworker

Virtual Coworker provides home-based Filipino professionals the opportunity to expand their careers and skill-set by working for global companies; primarily in Australia and the US. We offer competitive salaries and an excellent work-life balance. If you’re hardworking and have a great attitude, apply now to join our ever growing Virtual Coworker family!

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