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Search Engine Optimization (SEO) Specialist

Keywords / Skills : SEO, Digital Marketing, SEM

2 - 7 years years
Posted: 2017-07-11

Nationality
China
Industry
Any
Function
Marketing & Communications
Role
Other Marketing - SEO Specialist Mandarin Speaker
Education
Bachelors/ Degree
Posted On
11th Jul 2017
Job Description
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns 
  • Track, report, and analyze website analytics and PPC initiatives and campaigns 
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. 
  • Optimize copy and landing pages for search engine marketing 
  • Perform ongoing keyword discovery, expansion and optimization 
  • Research and implement search engine optimization recommendations 
  • Research and analyze competitor advertising links 
  • Develop and implement link building strategy 
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code 
  • Work with editorial and marketing teams to drive SEO in content creation and content programming 
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords


  • Chinese National willing to work in Makati, Philippines
  • Not more than 50 years old
  • Fluent in English
  • Fluent in Mandarin
  • Proven SEO experience 
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. 
  • Solid understanding of performance marketing, conversion, and online customer acquisition 
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) 
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) 
  • Experience with A/B and multivariate experiments 
  • Working knowledge of HTML, CSS, and JavaScript development and constraints 
  • Knowledge of ranking factors and search engine algorithms 
  • Up-to-date with the latest trends and best practices in SEO and SEM 
  • BS/MS degree in a quantitative, test-driven field



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