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Market Analyst

Keywords / Skills : Market Analyst, Market Analysis, sales and marketing, sales & marketing, market research, business analyst

1 - 4 years
Posted: 15th Sep 2017

Nationality
Philippines
Industry
ITES/BPO
KPO/Analytics
Function
Analytics/Business Intelligence
Role
Business analyst
Marketing Analyst
Posted On
15th Sep 2017
Job Description
Market Analyst

Specific Duties and Responsibilities:
  • Conduct market research 
  • Review industry and market direction to support operations, sales and marketing initiatives. 
  • Share LT thinking on what is needed in terms of market/competitive intelligence 
  • Identify prominent competitors especially those located in the Philippines, India and SE Asia 
  • Create roadmap/timeline for reaching overarching goal. 
  • Support employee engagement through surveys and research relation to employee engagement and retention 
  • Create credible SWOT analysis and identify opportunities to improve brand recognition with strong emphasis on how we can differentiate our offering from competition 
  • Build standard templates that can be used for sales collateral 
  • Identify key target market sub-segments and high value prospects 
  • Compile a comprehensive database of relevant conferences and media contacts 
  • Design and conduct survey to discover existing and prospective customer preferences 
  • Create and manage relevant editorial calendar 
  • Provide recommendations for business improvement 
  • Provide assistance to sales and marketing team 


Qualification:
  • Graduate of marketing, communications or business degree from a reputable university. 
  • Preferably with 1 to 2 years of experience in market research or as business analyst. 
  • Extensive experience in research studies, from start to finish. 
  • Close familiarity with advanced statistical analysis and methods of research. 
  • Must have excellent technical communication skills. 
  • Computer literate and knowledgeable in MS Office programs such as Excel, Word, and PowerPoint. 
  • Knowledgeable about the outsourcing / BPO industry. 
  • Internet savvy and has a passion for research and writing 
  • Ability to read and understand information as well as analyze and comprehend its details. 
  • Must be highly organized and with excellent multi-tasking skills and ability to prioritize activities effectively. 
  • Proactive, motivated, detail-oriented, willing to be trained, and driven to achieve objectives. 
  • Must be creative and has excellent time management skills. 


About Company

Infinit-O is an outsourcing company based in the Philippines. We provide Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO) solutions. We are built to address the challenges of small and medium-sized companies who want to realize the full benefits of outsourcing.

We provide a wide variety of BPO services including Back Office, Research, Finance and Accounting, Contact Center, IT, and Healthcare Outsourcing Services.

We serve a number of industries, where we have developed deep domain expertise including: Technology, Healthcare, Social Media, Research, Financial Outsourcing Services and other services industries.
Our solutions enable companies to substantially reduce costs to improve margins and conserve cash. We help businesses become more scalable, ramp more efficiently, and get to market faster. We make it possible for our clients to focus their efforts and investments on other priority deliverables. Our flexible approach, dedication to quality, and experienced team make outsourcing easy and predictable.

Incorporated in 2005, our BPO company office is located in Makati, the high tech business center in Metro Manila.
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